When charitable deeds get ink, everybody wins
When charitable deeds get ink, ‘everybody wins’
For a decade, local Knights of Columbus members have put on a four-day bratwurst and hot dog sale at area Super One stores. Much of the food is donated, and the rest is paid for by the grocery chain. All proceeds — and through last year they totaled $171,000 — are donated to the Shriners Hospitals for Children in Minneapolis.
We’ve highlighted the charity event before in the Good Deeds feature that runs inside the News Tribune’s Local News section. With Good Deeds, groups or events get a brief mention and sometimes a photo.
Why not a full-blown story? Lee, the event co-chairman, wanted to know.“I even have a headline for you,” he said. “You can call it, ‘Everybody wins,’ because everybody does win. The community, the kids and the Shriners win. And the Knights of Columbus get goodwill.”
Our newsroom fields questions like Lee’s more frequently than you might think. Why does one charity or fundraiser get coverage with a story or photo package on page one while others get briefed or tucked inside Local News or other less-prominent places?
As difficult as these questions can be to answer, we should be thankful we get them. We’re blessed with a giving community. All around us, we have more stories than we can print about people helping others.
All are worthy of coverage. And, over time, my hope is we’ll give each of them their moment in the sun. But the sheer volume can be a challenge for us to manage. We often have waiting lists for all of the congratulatory features we run — and we run more than most daily newspapers. Recently, we worked to reduce backlogs by increasing the frequency of some of those features.
Grandma’s Brag Book, for example, used to run twice a week. But dozens of photos of grandchildren regularly backed up in our system. It often was clear the photos were outdated. Photos of babies on Santa’s lap just don’t work in July.
So now Grandma’s Brag Book runs every day. And around Christmas, Halloween or other holidays, you’ll often see full pages of seasonal grandchild photos.
So we’re trying. But sometimes we can fall into predictable and restrictive patterns of behavior: This kind of event merits this kind of coverage. Those are the rules. We’ve always done it that way. No exceptions.
That way of thinking is not good enough — and not the message I want to convey when you reach out seeking a relationship with your newspaper.
As most journalists will tell you, there’s a story behind every person or event out there. Entire TV shows have been based on randomly picking a name from the phone book, visiting the person and finding a story. We all have an interesting tale to tell. But we journalists have to be willing to look for the unique angle.
Lee and the local Knights’ brat and hot dog sale is no different. He told me about the history of the annual sale, which this year runs Wednesday through Saturday at 10 local Super One stores.
In the 1950s, Lee’s nephew was severely burned cleaning paint brushes with gasoline. The boy was treated at the Shriners Hospitals in Minneapolis. Decades later, local Knights of Columbus members decided to start a fundraiser to benefit a worthy cause. They settled on the brat and hot dog sale benefitting Shriners Hospitals in Minneapolis, which also had treated friends and relatives of other local Knights.
Hundreds of local Knights of Columbus members, working with local Shriners, now put on the sale. Super One provides the venues, much of the food and a cash donation. Twin Ports Paper & Supply helps the event advertise free on grocery bags distributed in Super One stores. Other local companies step up and do their part.
“One hundred percent of the money we raise goes to the Shriners Hospitals,” Lee said. This year, the group hopes to raise at least $30,000, putting it over the $200,000 mark after 11 years.
Lee isn’t advocating coverage so he or the other organizers receive recognition. He simply feels strongly about the cause and those who’ve helped make it a success.
“We want to thank all the Knights who have done this for 10 years,” he said. “We want to thank the Shriners for all they do. And we want to thank Super One, too.”
Mr. Lee, you just did.
Rob Karwath is executive editor of the News Tribune. You can reach him at 218-720-4177 or rkarwath@duluthnews.com.

